ANONYMIZED SALES INTELLIGENCE BRIEFING

Company Name: [Redacted – Mid-Market Financial Services Firm]
Lead ID: INTK-2025-77689
Prepared by: Intentrack.ai

1. COMPANY CONTEXT

Mid-sized financial services firm in Latin America engaged with Supabase product listings and reviews — signaling interest in open-source app development infrastructure. Relevant for: cloud infrastructure vendors, developer tools providers, and integration platforms.

2. SUMMARY INSIGHT

The firm is actively evaluating Supabase, suggesting an exploration of scalable app development solutions to modernize client-facing platforms; timing points to early evaluation with moderate urgency.

3. EXECUTIVE SUMMARY

• Buyer activity focused on Supabase listings and reviews indicates early research on developer infrastructure.
• Company size (50–250 employees) suggests an agile yet resource-constrained environment with high sensitivity to scalability and pricing.
• Opportunity size: moderate, with potential expansion if Supabase adoption is linked to broader digital modernization.
• Likely deal window within 60–90 days as evaluation proceeds.
• Data gap: budget visibility and whether procurement is centralized vs. distributed across IT and business units.

4. COMPANY PROFILE

• Industry: Financials
• Sub-Industry: Investment Banking & Brokerage
• Headquarters: [Redacted – Brazil]
• Company Size: 50 to 250 employees
• SIC Code: 62
• Annual Revenue: Not provided
• Website: [Redacted]
• LinkedIn: [Redacted]

5. BUYER INTENT SIGNALS

• Activity Date: August 7, 2025
• Activity Type: Product listing view; Review view
• Product/Vendor Explored: Supabase
• Category: App Development

6. BUYER INTENT SCORE & RATIONALE

Scoring Breakdown:

• Recency of Activity (25%): Very recent (within 45 days) → +22
• Depth of Engagement (25%): Viewed both product listing and peer review → +23
• Breadth of Interest (20%): Focused only on Supabase, not multiple vendors → +12
• Firmographic Fit (20%): Mid-market financial services, relevant to app modernization → +18
• Signal Frequency (10%): Two distinct activities in one session → +7

Rationale:

• Signals suggest exploratory evaluation of Supabase for modernization or new product builds.
• Confidence level: medium-high given dual engagement (listing + review).
• Urgency window: 60–90 days.
• Limitation: lack of competitive benchmark signals (only Supabase observed).

Overall Buyer Intent Score: 82/100

7. STRATEGIC SALES IMPLICATIONS

• Buyer stage: Early evaluation (between awareness and consideration).
• Urgency: Medium; window to influence vendor shortlist is open.
• Likely business challenge: Need for scalable, secure backend for new apps.
• Competitive risk: High if other open-source or cloud-native tools (Firebase, Hasura, AWS Amplify) are engaged later.
• Discovery gaps: Budget range, internal developer skillsets, cloud adoption maturity.

8. OUTREACH PLAYBOOK

• Target Roles: CTO, Head of Engineering, Head of Digital Transformation.
• Messaging Hook: “Accelerate digital platform modernization with open-source scalability.”
• Proof Point: Demonstrated ROI through reduced development cycles and lower vendor lock-in.
• Channel Priority: LinkedIn → Email → Executive call.
• CTA: Offer a diagnostic workshop on modernization architecture and Supabase alternatives.

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