ANONYMIZED SALES INTELLIGENCE BRIEFING

Company Name: [Redacted – U.S.-based Professional Services Firm]
Lead ID: INTK-2025-88341
Prepared by: Intentrack.ai

1. COMPANY CONTEXT

Mid-sized U.S. consulting and engineering firm evaluating enterprise agile program management platforms to support scaled agile delivery. Relevant for: agile development vendors, enterprise project management software providers, and digital transformation consultancies.

2. SUMMARY INSIGHT

The firm is actively comparing Agile Hive (SAFe in Jira) vs Jira Align, signaling evaluation-stage intent for enterprise agile transformation tooling.

3. EXECUTIVE SUMMARY

• Recent comparison view highlights buyer at solution evaluation stage rather than early research.
• Opportunity size: mid-market (250–1,000 employees) with complex project portfolios, indicating strong potential deal value.
• Strategic action: position vendor offering as the bridge between agile execution and business outcomes.
• Timing: evaluation activity dated August 5, 2025; decision cycle likely unfolding Q3–Q4 2025.
• Unknown: budget range and executive sponsor identity.

4. COMPANY PROFILE

• Industry: Industrials
• Sub-Industry: Consulting
• Headquarters: [Redacted – Florida, United States]
• Company Size: 250 to 1,000 employees
• SIC Code: 73
• Annual Revenue: Not provided
• Website: [Redacted]
• LinkedIn: [Redacted]

5. BUYER INTENT SIGNALS

• Activity Date: August 5, 2025
• Activity Type: Comparison view
• Product/Vendor Explored: Agile Hive – SAFe in Jira vs Jira Align (Atlassian)
• Category: Agile Development, Product Management

6. BUYER INTENT SCORE & RATIONALE

Scoring Breakdown:

• Recency of Activity (25%): Activity <45 days old → +20
• Depth of Engagement (25%): Direct product comparison → +23
• Breadth of Interest (20%): Two vendors, two categories explored → +18
• Firmographic Fit (20%): Mid-market professional services → +17
• Signal Frequency (10%): Single but high-value comparison → +6

Rationale:

• Clear evaluation-stage activity indicates near-term opportunity.
• Strong fit for vendors serving engineering-heavy consulting firms.
• Limitation: only one captured activity to date; more data needed on sponsor role and budget.

Overall Buyer Intent Score: 84/100

7. STRATEGIC SALES IMPLICATIONS

• Buyer stage: Evaluation (vendor shortlist being formed).
• Urgency: medium-high, decision window likely in next 60–90 days.
• Business challenge: aligning engineering projects with scaled agile program governance.
• Competitive risk: Atlassian ecosystem incumbency may bias decision.
• Discovery gaps: executive buyer persona, budget, and urgency triggers.

8. OUTREACH PLAYBOOK

• Target Roles: CIO, VP of Engineering, Head of Program Management.
• Messaging Hook: “Bridge engineering rigor with agile business outcomes”.
• Proof Point: Demonstrate scalability and SAFe compliance.
• Channel Priority: LinkedIn → Email → Executive briefing invite.
• CTA: Offer diagnostic session or agile-at-scale maturity workshop.

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