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Signals Tracked
Similar company finder
Persona Lookalike Analysis
Competitor Content Engagement
Position differentiation in outreach
Review Site Research (Intent Data)
Identify accounts researching category
Third-Party Intent Signals
Use Bombora/G2 data for scoring
Social Media Engagement (Company)
Use engagement for social outreach
Website Visit (Key Pages)
Trigger real-time follow-up
IPO or Going Public Plans
Position enterprise-grade offerings
New Investment or Investor Activity
Introduce growth support solutions
Security Breach or Incident
Provide urgent security solutions
Major Lawsuit or Legal Event
Offer risk and legal management tools
Award or Industry Recognition
Use awards to start conversation
Funding Round Announced
Reach out early to funded accounts
Merger or Acquisition
Offer integration and consolidation solutions
New Product/Service Launch
Provide complementary tools or services
Regulatory Compliance or Certification
Pitch compliance and risk tools
Strategic Partnership
Align messaging to new joint initiatives
Geographic Expansion/New Office
Target new regions early
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