✓ Updated Regularly

Best Bombora & ZoomInfo Alternatives

Tired of $30,000+ annual contracts for intent data that only shows you company names? Compare the top B2B intent data providers and find one that actually fits your budget and workflow.

$30K+
Bombora starting price/yr
$15K+
ZoomInfo starting price/yr
60x
Potential cost savings

🚨 Why Teams Are Switching From Enterprise Intent Data Platforms

Based on real reviews from G2, Trustpilot, and Capterra, here's what buyers actually say about the leading platforms:

💰 Pricing That Doesn't Scale

"ZoomInfo is very expensive, whereas competitors offer great pricing... It's not recommended for small businesses as their pricing is very high and they offer only annual subscriptions."

— Capterra Review, ZoomInfo

🏢 Account-Level Only (Bombora)

"The surging data is at the company level, not individual level, which can be misleading for larger target accounts... you can not see how companies trend over time."

— G2 Review, Bombora

📋 Locked Into Annual Contracts

"Worst company... they forced an auto renew without notification. They refuse to cancel our contract even after I submitted legal documents showing our company has been dissolved."

— Trustpilot Review, ZoomInfo

📉 Data Quality Issues

"The data we have been getting is inaccurate... they said they check data every 6 months, in 6 months people do change jobs which results in high bounces."

— Capterra Review, ZoomInfo

🎓 Steep Learning Curve

"New users often find the platform complex, requiring significant time to become proficient... the platform is highly time-consuming."

— Clay Blog, ZoomInfo Analysis

🔧 Complex Integration

"The integration process with other software was more complicated than anticipated. It required extensive customization and additional resources."

— Sprout24 Review, Bombora

What Makes IntenTrack AI Different

Instead of just showing you intent signals and leaving you to figure out the rest, IntenTrack delivers complete intelligence packages ready for immediate outreach.

👤

Person-Level Intent

See exactly which individuals are showing buying signals — not just "someone at Company X is interested."

📊

AI Target Dossiers

Get complete buyer profiles with BANT scoring, buying committee mapping, and competitive intelligence.

✉️

Ready-to-Send Outreach

Personalized email copy for each decision-maker — context-aware messages ready to send.

📅

Month-to-Month Billing

No annual contracts. No auto-renewals catching you off guard. Cancel anytime.

🎯

Guaranteed Meetings

Autopilot plan includes done-for-you outreach with guaranteed qualified meetings.

🔒

Escrow Payment Protection

Your payment is held in escrow until deliverables are met. Zero risk.

Side-by-Side Comparison: Intent Data Providers

A direct comparison of the most important factors when choosing a B2B intent data platform.

Feature IntenTrack AI
For SMB & Mid-Market
Bombora
Enterprise
ZoomInfo
Enterprise
6sense
Enterprise
Demandbase
Enterprise
💰 Pricing & Contracts
Starting Price $30K+/yr $15K+/yr CustomUsually $50K+/yr CustomUsually $40K+/yr
Contract Type Annual Annual Annual Annual
Free Trial ~
Escrow Payment Protection
📡 Intent Data Capabilities
Person-Level Intent Account-level only Account-level only ~
Real-Time Alerts ~Weekly batches
Buying Committee ID ~ ~ ~
🤖 AI-Powered Features
AI Target Dossiers
BANT Scoring (AI) ~ ~
Ready-to-Send Email Copy ~
🚀 Execution & Delivery
Done-For-You Outreach
Guaranteed Meetings
Setup & Implementation ~Self-service ~Steep learning curve ~Complex setup ~Complex setup
🎯 Best For
Ideal Customer Enterprise$30K+/yr budget Enterprise$15K-$100K/yr budget Enterprise$50K+/yr budget Enterprise$40K+/yr budget
Full feature
~ Partial / Limited
Not available
Only IntenTrack Exclusive feature

Pricing Comparison: What You Actually Pay

Enterprise intent data platforms often have hidden costs. Here's a transparent breakdown.

IntenTrack AI

$500/mo
Month-to-month, cancel anytime
  • Person-level intent signals
  • AI Target Dossiers with BANT
  • Buying committee mapping
  • Ready-to-send email copy
  • Real-time Slack/WhatsApp alerts
  • 50 free signals to start
  • Escrow payment protection
  • Done-for-you setup

Bombora

$30K+/yr
Annual contract required
  • Account-level intent only
  • 19,200+ intent topics
  • Weekly data refreshes
  • No person-level ID
  • No done-for-you outreach
  • Annual contract lock-in
  • Self-service setup

ZoomInfo

$15K+/yr
Annual contract, intent is add-on
  • Person-level contact data
  • Intent data (extra cost)
  • Large B2B database
  • Intent features cost extra
  • Credit-based pricing
  • Annual contract required
  • Steep learning curve

6sense / Demandbase

$40K+/yr
Custom pricing, typically $40-100K+
  • Account-level intent
  • ABM platform features
  • Advertising capabilities
  • Account-level only
  • 3-6 month implementation
  • Requires dedicated team
  • Multi-year contracts

Frequently Asked Questions

What is the best Bombora alternative for small and mid-sized businesses?

IntenTrack AI is designed specifically for SMBs and mid-market companies that need intent data without enterprise pricing. Key differences: IntenTrack offers person-level intent (Bombora only offers account-level), starts at $500/month vs Bombora's $30,000+/year, requires no annual contract, and includes AI-powered target dossiers with ready-to-send outreach copy.

How much does ZoomInfo cost compared to alternatives?

ZoomInfo pricing typically starts at $15,000/year for basic plans and can exceed $40,000-$100,000/year for full features. Intent data is often an additional add-on cost. All ZoomInfo plans require annual contracts. IntenTrack AI starts at $500/month with month-to-month billing, includes intent data and AI features, with no annual commitment required.

What's the difference between account-level and person-level intent data?

Account-level intent (Bombora, 6sense, Demandbase) tells you "Company X is researching your category" but not who specifically. You still need to guess which contacts to reach. Person-level intent (IntenTrack, ZoomInfo, Cognism) identifies the actual individuals showing buying signals, so you know exactly who to contact.

Which intent data providers offer month-to-month contracts?

Month-to-month options: IntenTrack AI ($500/mo), Lead Onion, Clay. Annual contracts required: Bombora, ZoomInfo, 6sense, Demandbase, Cognism, G2 Buyer Intent, TechTarget, SalesIntel. IntenTrack also offers escrow payment protection.

What are AI Target Dossiers?

AI Target Dossiers are comprehensive buyer intelligence packages unique to IntenTrack AI. Each dossier includes: BANT scoring (Budget, Authority, Need, Timing), buying committee mapping (Economic Buyer, Champion, stakeholders), competitive intelligence, and ready-to-send email copy personalized for each decision-maker.

Can I get guaranteed meetings from intent data?

Most intent data providers only give you signals. IntenTrack AI's Autopilot plan includes done-for-you outreach with guaranteed qualified meetings booked directly on your calendar. This is backed by escrow payment protection, so you only pay when results are delivered.

Is there a free trial for B2B intent data?

Free trials available: IntenTrack AI (50 signals, no credit card required), 6sense (50 credits), Clay (100 credits). No free trial: Bombora, ZoomInfo (demo only), Demandbase, Cognism, TechTarget.

Ready to Try a Better Approach?

Get 50 free intent signals with full AI Target Dossiers. No credit card required. No sales call needed to start.

Zero upfront risk. Month-to-month billing. Escrow-protected payments. Cancel anytime.
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